The Anti-greenwash Guide for Agency Leaders

On the back of the Ethical Agency Summit which convened over 150+ leaders to share solutions to transform the industry for climate action, we are proud to launch a free first-of-its-kind handbook, ‘The Anti-Greenwash Guide for Agency Leaders.’

Agencies, Tackle Greenwashing

Developed in with input from experts Jonathan White, Climate Lawyer at ClientEarth and Victoria Hurth, independent pracademic and Fellow of the Cambridge Institute for Sustainability Leadership (CISL), it is designed to help agencies of all sizes tackle greenwashing.

Watch what our advisors have to say about the importance of this guide.

“If you haven't seen this yet, get looking!” - Yoke

“Fantastic resource, something in there for us all to learn from” - J.Bigford

"Should be a first stop for anyone want to learn more about #greenwashing." - H.Kingaby

“Amazing work!” - M. Marfina

"Fantastic guide - clear, actionable and thought provoking." - C.Archer

“This is so extremely helpful! Thanks so much for putting it together!” - M.Cozma

“If you haven't seen this yet, get looking!” - Yoke “Fantastic resource, something in there for us all to learn from” - J.Bigford "Should be a first stop for anyone want to learn more about #greenwashing." - H.Kingaby “Amazing work!” - M. Marfina "Fantastic guide - clear, actionable and thought provoking." - C.Archer “This is so extremely helpful! Thanks so much for putting it together!” - M.Cozma

Tackle Greenwashing

The 30-page guide is designed to be an interactive and comprehensive document containing essential guidelines and practical advice to help leaders:

  • Navigate the complex landscape of sustainable marketing to tackle greenwashing,

  • Understand the limits of the law and

  • Take steps to transform to drive positive action.

An interactive guide

The free guide covers the latest regulatory frameworks, a helpful pull-out ‘How Not to Greenwash’ checklist, and principles to guide agencies on their path away from misleading and unsubstantiated claims in communications campaigns.

Enjoying the guide, but short on time? Download it.

  • Jonathan White

    Climate Lawyer, ClientEarth

    “Agencies can land themselves in hot water if their campaigns fail to comply with anti-greenwashing laws and regulations, as shown by recent legal action involving global brands. This intensifying legal scrutiny means that adhering to the latest rules is only the bare minimum. Full and frank treatment of the facts through conscious and accurate messaging is the way forward.”

  • Harriet Kingaby

    Founder, Speaker

    “This brilliant and comprehensive guide should be a first stop for anyone wanting to learn more about #greenwashing and how to avoid it.

    Brilliant work from Creatives for Climate!”

  • Stefanie Kuhnhen

    CSO, Entrepreneur, TEDX Speaker

    “Because we urgently need a more effective market that gives those who really do something sustainable the chance to communicate this flawlessly and recognizably in order to reach their target groups. At the moment, the market doesn't work that way, because everyone invents messages and labels as they like. We only confuse people instead of giving clarity. We can do better! Remedy follows here! Thank you for the incredibly well done anti-greenwash guide, dear Creatives for Climate”

  • Tessa Vanderkop

    Purpose Strategist, Advisor

    “I am a first-step, next-step type of person, love road maps and checklists!

    This handy Antigreenwashing Guide helps marketers, and agencies tell authentic stories that will power our future to a well-being economy

    Thanks to all who contributed to the creation of this guide!”

  • Yoke

    Brand, Design Studio

    “If you haven’t seen this yet, get looking!

    What a brilliant resource Creatives fo Climate have produced to help us all navigate the complex landscape of sustainable marketing.

    With expert industry insight, tips, case studies and so much more… Thanks, Creatives for Climate!”

  • Luke Purdy

    Director of Sustainability, Wieden+Kennedy

    "An anti-greenwash guide is such a helpful resource to guide us through the complexities of communicating environmental messaging; the stakes are too high not to get it right. Our reach and potential for impact at Wieden+Kennedy and the industry as a whole is huge, which is why it is so vital that we're as responsible as we can be with the influence we wield. It matters what we say and how we say it.”

  • Helen Brain

    Strategist

    “This is a fantastic guide to greenwashing from Creatives for Climate - covering where legislation is a globally, plus do’s and don’ts. Highly useful for anyone working in agency or brand-land.”