Upskill in climate communications

Build sustainable strategies

Powerful climate communications are what is needed to move the needle on the ecological emergency — but this requires a complex and ever-changing skill-set that is not widely taught or championed.

Whether you are an agency, a freelancer, or working in house at a brand, our training will help you to identify and address greenwashing and build marketing sustainability strategies that are credible and effective.

Made for everyone

Develop a proven framework for sustainability projects. Learn how to communicate sustainability more effectively without fear of greenwashing.

Brand managers

Creatives

Marketers

Communicators

Insightful videos, real-world examples, practical activities

We will continue to add new resources as greenwashing regulations evolve.

Curriculm

    • Why do we need this course now?

    • What Is Sustainability & Why Does It Matter?

    • Using the People, Planet, Profit Model

    • Using the Word 'Sustainable' in Communications

  • Selling the business case to the CMO

    • Selling Sustainability to the CEO

    • The Business Case for Sustainability

    • Why Isn't Business Acting Fast Enough?

    • Preparing The Pitch: Questions to Ask

  • Weeding Out the Greenwashing in a Sustainability Strategy

    • Sustainability Strategies Against Greenwashing

    • What Does a Sustainability Strategy Look Like?

    • Case Study: Danone

    • The Project: Where to Start?

    • STEP 1: What Stage Is the Brand At?

    • STEP 2: What Are the Biggest Impact Areas?

    • Deep Dive: Sustainable Lifestyles, Plastics & Deforestation

    • STEP 3: What Socio-Economic Impacts Does the Brand Have?

    • STEP 4: What Do Consumers Need?

    • Industry insight: Social Impact

    • STEP 5: Brand Opportunities & Relevance

    • Industry Insight: Brand Perspective

    • 10 Tips for Bridging the Sustainability Gap With Clients

    • Wrap-up

    • Recap of Greenwash Watch

Course pricing

We offer discounts on our courses for members of the hub as well as students.

Standard Pricing:

Non-members: 299

Members: 249

Student Pricing:

Non-members: 249

Members: 199

Ways to take the course

*€249 for Members

On demand

Access the course at your own pace.

Course Contents:

 ✔︎ 6-week access

✔︎ 54 video resources

✔︎ Insights from industry experts

✔︎ Hands-on activities

✔︎ Additional resources & frameworks

✔︎ Certification


Live Cohort

Learn with industry experts in a live cohort of like-minded change makers.

Course Dates:

July 2024, October 2024, and March 2025

Course Contents:

✔︎ 8-week access

✔︎ 4 live lessons

✔︎ Weekly Q&As

✔︎ Private alumni community board

✔︎ Certification

Scholarship Opportunity

Creatives for Climate is launching a 50% scholarship for the Greenwash Wash course in partnership with ADCE, CCP.. 11 spots are available for the first live cohort starting in July and the other half are available for the second live cohort beginning in October. In order to apply, you must be an EU resident.

Deadline to apply is June 4, 2024. 

Meet the experts

The Greenwash Watch was created in collaboration with a number of experts across industries. Meet some of those experts below.

  • Gill Wilson

  • Alex Weller

  • Isabel Crabtree-Condor

  • Ioannis Ioannou

  • Christian Smith

  • Lucy von Sturmer

  • Chacho Puebla

  • Samuel Gosschalk

  • Anna Öhrling

  • Rick Evans

Who has taken the course

What agency leaders are saying

FAQs

  • There is a growing skills gap in the communications industry when it comes to communicating sustainability effectively, and credibly!

    Meanwhile powerful climate communications is what is needed to move the needle on the ecological emergency - but this requires a complex and ever-changing skill-set that is not widely taught or championed.

    We have created the Academy to bridge this gap and support communications and sustainability professionals to deliver projects with impact!

  • This course is for everyone! There is no particular pre-requisite to get started. However, you might find it particularly helpful if you are:

    A creative looking to develop more sustainability projects, but lack a proven framework to make it happen.

    A brand manager looking for insights into how to communicate sustainability more effectively without fear of greenwashing.

    Looking to improve your credibility as a sustainability marketer or communicator.

  • We always have accessibility in mind so there are several ways to learn with us.

    Supporting members get access to Starter Courses as part of their membership.

    On-demand courses allow you to learn at your own pace, anytime, anywhere.

    Live cohorts are facilitated by a lead trainer who would give live lessons and direct feedback, among other perks.

    Each category has two pricing tiers — freelancer and corporate.

    We allow you to self-select pricing, but ask if you're a consultant looking for a framework to adopt and sell, or you work at a large company or agency, please pay the corporate/agency pricing - as it's still a fraction of the cost for us to produce.

  • As part of our mission to bridge the creativity gap in climate action, we help increase knowledge and skills so the creative industry has the capacity to drive climate solutions.

    One way we increase knowledge and skills is through our Greenwash Watch Course.

    We offer this course in two ways:

    1️⃣ Live group cohorts

    2️⃣ Full-course on demand

    We also offer a sneak peak for supporting members into the course through our Free Greenwash Watch Starter.

    While the full course has 56 lessons spread over 8 sections, the starter contains only 14 lessons. In the starter, you'll cover:

    • Sustainability strategies against greenwashing

    • What a sustainability strategy looks like

    • What's new in greenwashing

    • Regulations and legislation

    • Some case studies and activities

    The starter course is meant to give supporting members some visibility into what they can expect in the full Greenwash Watch Course. While it's a great place to start, the full course is the ticket to supercharging your climate comms.

  • Join the Hub as a Supporting Member and you automatically gain access to the Starter Course!

  • Please email academy@creativesforclimate.co if there is a question that has not been answered on the Hub!