Purpose Disruptors: The good life brief
Creatives for Climate partnered with Purpose Disruptors to launch The Good Life Brief, an effort to reimagine 2030 as a positive, exciting, and green future.
The campaign resulted in an almost 200-attendee kickoff meeting and the generation of over 40 creative assets that were displayed in the Tate Modern and at COP28.
The task
Envision 2030 as a positive, fulfilling future people can look forward to - and shape themselves.
Depictions of the future are often technical, scary, or boring.
The Goodlife 2030 team asked the Creatives for Climate community to create images of the future that leaned away from these concepts and into the idea of connection—with self and with nature.
The solution
A call to our creative community for images or posters
We launched the campaign brief with an highly promoted online webinar, activating our creative community to respond.
The campaign occurred within a short time period of only two weeks, in which we were able to recruit over 200 attendees and over 40 bespoke campaign responses.
The results
40 campaign assets, a 200 attendee kickoff meeting, and high-profile exhibitions
Over one week, professionals, agencies, and studios submitted poems, posters, banner ads, illustrations, and fine art.
The result was gallery of hope, inspiration, and connection that was exhibited at Tate Modern as part of the Purpose Disruptors Earth Day Summit and at COP28.
