A little background
#FridaysForFuture is a movement that began in August 2018, after 15 years old Greta Thunberg sat in front of the Swedish parliament every school day for three weeks, to protest against the lack of action on the climate crisis. She posted what she was doing on Instagram and Twitter and it soon went viral.
The hashtags #FridaysForFuture and #Climatestrike spread and many students and adults began to protest outside of their parliaments and local city halls all over the world. This has also inspired the Belgium Thursday school strikes.
Heat waves, floods, and hurricanes are killing hundreds and devastating communities across the world. Climate change is already a deadly reality. Governments will meet for the UN Climate Change Conference (COP25) talks in Madrid from December 2 to 13.
Despite the latest stark warning from climate scientists that we have only 12 years to reverse course, politicians are ignoring their call. What use is it learning facts if adults ignore them? That’s why Greta and her fellow students are walking out of school to teach politicians a lesson in leadership.
Creatives for Climate supports FridaysForFuture by creating new visual assets that protestors can use for the upcoming strike on the 29th of November.
Any material that protestors can share online or use during the strikes are needed. Use the demands by FridaysForFuture as a starting point, but gear the content specifically to target the COP25.
The assets must apply pressure on the politicians who will be discussing the future of the planet there. Read about the COP25 key-messages here, what they propose is not good enough https://iccwbo.org/publication/cop25-icc-key-messages/
What are the objectives?
Creatives for Climates ASKS YOU for creative executions that
- Amplify the voice of the FridaysForFuture protest on the 29th of November and attract the public eye
- Pressure the COP25 to go beyond what they’re promising
- Continue to share the hard facts that have mobilized the FridaysForFuture movement.
- Take the day off on the 29th and join your local FridaysForFuture march. (This is your future too)
Who is the target audience?
The content must reach the politicians in power who aren’t listening to the demands of the FridaysForFuture.
At the same time the material must appeal to the protestors, as they will be using it to enhance their protest. FridaysForFuture is a youth movement.
These kids are giving up education because there won’t be an inhabitable planet left for them to educated on. They care, so should the material we are supplying them with.
What tone of voice is needed?
While the content may be serious, the tone of voice used to convey the info is encouraged to be witty and playful. The world might be ending, but that doesn’t mean the heralds of doom need to have their waterworks turned on all the time.
Copywriting with tongue and cheek humour are welcome. Teenagers love a bit of wink-wink naughtiness too, so feel free to let your inner deviant out in your messaging.
View previous work made by the C4C family for inspiration here:
What’s the timeline?
We’d like at least 25 creative executions posted in this drive by November 22nd.
That gives us a week to spread the material to each FridaysForFuture chapter in the Netherlands and beyond.
Email to firstname.lastname@example.org